sher women cycling dolomites


SHER is an innovative, performing and stylish women cycling and sports apparel brand founded by Sara Canali in the Dolomites in 2019 in response to the lack of sophisticated, feminine and stylish cycling clothing for women.

The inspiration came from her own passion for an active lifestyle, her desire to grow and develop herself and to challenge the status quo. 

As a former executive specialised in product and innovation in the fashion and sports industry, her vision to make the world a better place for women comes true with creative, stylish and technical sports clothes, thought by women for women.

We distribute our products directly to women in all the places they love to live their passion for sports, life, activity.

We are women, and we design SHER as the perfect combination of the initial letter of Sport and Her, the female pronoun: because we have always in mind a woman's passions and needs.

SHER stands also for sharing: we intend to improve the sports clothes and services constantly, together with our customers, because we believe in the continuous exchange of experiences between women, sport lovers and passionate people as an instrument to innovate.

We care about high level manufacturing close to home with the best partners in the sport clothes industry, in an ethic, sustainable and transparent manner.

SHER, the perfect combination of woman, sports and passion.