VISION & VALUES


WE HELP WOMEN TO LOOK AND FEEL GREAT IN THEIR SPORTS GEAR ANY TIME
 True success in life is to act in coherence with one’s own values: these are our values that accompany us in our professional and personal life.

 SHER vision and values cycling

COURAGE
When all others are running out, we are rushing in.

EMPOWERMENT
Everybody can move mountains with the feeling of trust and wide avenue to play on.

 INTEGRITY
If you are truly there is nothing to hide.

EXCELLENCE
We always expect more from ourselves than our clients do.

INCLUSION
Doing sports is not just for trained people.

SUSTAINABILITY
People, love and a planet it’s all we have.

SPARKLING
The spectacle of Champagne's bubbles rising is endlessly fascinating and refreshing.
So are we.

EMBRACE DIVERSITY
White just makes a line, colors make a rainbow.

CONSTANT LEARNING
If we altogether know more, this becomes a better world.