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Perfect performance may depend on a perfect pad. Which one?

Reading time: 7 minutesSaddle sore, or the pain and inflammation of the intimate areas of women resulting from the position in the saddle, is a subject that is little talked about, yet half of all women who regularly ride bikes suffer from it. Now it's time to put aside the shame, inhibition, and silence and talk about it.

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The sustainable SHER journey

We started a sustainable journey with the launch of SHER in 2020. AND WE HAVE SOME RESULTS TO SHARE. One of our goals is to save resources by designing our products in a sustainable way from the beginning. Part of that journey is the selection of fabrics. We spend a lot of time researching and selecting high quality fabrics from dead stock of our fabric mills and production partners.  Most of the time those fabrics are leftovers that other brands have ordered, but never took to production. In many cases those fabrics end up as landfill and stand for an incredible waste of resources and energy that has a negative impact on our environment.  In 2020 we have purchased and taken to production 200kg of textiles that would have gone straight...

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Esiste un ciclismo "da donna"?

"C’è una domanda che mi torna periodicamente in testa quando esco in bicicletta: esiste un ciclismo “da donna”, insomma, esiste un modo di vivere la bicicletta diverso in base al genere? La risposta breve è no, ma richiede qualche passo indietro. Nel mondo del ciclismo sportivo e amatoriale ci sono meno donne. Se vedete gruppi di ciclisti sulle strade la domenica mattina la proporzione di presenza di donne è visibilmente molto bassa. Continua a leggere

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Product review from "Women Who Cycle” Australia For FRIZZANTE CORE bib and PURA jersey

"Sara from Sher in Italy contacted me a couple of months ago to ask if I’d be interested in testing her new women’s cycling kit. And of course, I said yes, not just because I got a freebie but because I like to help new women’s cycling kit brands promote their product. The parcel from Sher Active arrived within a week all the way from Italy via courier. Before it arrived I received an email with shipping details and a few tips on washing and wearing them for the first time. The first thing I noticed when I opened the parcel was the lovely tissue paper and sticker used to ship the kit – it reminded me of a nice...

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Cycling & SPA in Italy's mountains .. a magic combination

The autumn is on its way and before snow and ice might keep us away from riding alpine passes, we wanted to test the “Grandi salite del Trentino”, the big climbs of Trentino, located in the most northern region in Italy, Südtirol-Trentino. We have put up our basecamp in the newly opened Lefay Resort & Spa Dolomiti in Pinzolo (I), just a few km away from Madonna di Campiglio, the famous ski resort. That was a great choice, considering that the weather forecast is not the best and gives us always a potential plan B : the amazing Hotel SPA.. Our tour starts in Pinzolo after a great breakfast and a perfectly foggy autumn day. It feels more like being...

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