GENIALE
SARA CANALI, Founder of SHER
Why don't we do Black Friday?
As a brand all our energy goes into designing and developing high quality garments that last in time.
Every single detail, every design line is thought through deeply and tested. We spend incredibly lots of time researching materials Made in Italy that deliver extraordinary performance and allow us to make the best fitting for all sizes.
We want to be sure that we are solving true problems that women face and make not compromise anywhere.
We rely on customers who seek for products that add value to their life and who share and connect to our values.
For that we don't need a Black Friday.
MADE TO INSPIRE. INSPIRED BY SPORT.
AUTUMN WINTER KIT
The autumn and winter are an unpredictable season and weather and temperatures can change rapidly.
Your legs are in shape after a long summer season and obviously we all like to hold onto that outdoors cycling experience as long as possible.
This is the best moment to get equipped with products that help to stay out longer.
Within our sustainable mindset we like to design products that are versatile and complement your base cycling kit over 3 seasons. We study layering in depth to come up with solutions that work 100% for cycling but can also become valuable items for other outdoor activities. Because less is always more.
JERSEY PIANETA: HIGH-TEC AND COMFORT IN ONE
The bestselling long sleeve jersey out of the finest Italian fabric, beats everything in terms of handfeel and comfort against the skin.
The feminine and sporty fit ensures that you always feel comfortably dressed without compromosing functionality.
The sustainable fabric of recycled ECONYL yarns allows for quick drying and good thermoregulation during your winter workouts.
The iconic SHER details like the soft insert at cuffs and neck and the copper zipper give it the unique look.
The new colour SHER BLUE stands out from the crowd. Available in red, black and white too.
DISCOVER THE LOOKS
THE SHER BIB GUIDE
Still not using Bib Shorts? SHER Bibs are engineered for you:
PEE-friendly zip solution, ergonomic women suspenders and the first antifungal and antibacterial pad.
Discover everything about the
SHER BIB SHORTS
and how they can improve your cycling experience.
FALL WINTER 2021
FORZA BIB SHORT: MORE POWER FOR YOUR LEGS
Exclusive colour, Italian hi-tech biodegradable fabric and an extraordinary women fit: these are just some of the great features of the new FORZA bib short.
Meanwhile a standard, our antibacterial high support padding and the "pee-solution" zipper.
Available in ponderosa green and black.
What are you waiting for?
WE CARE
From the very beginning at SHER we have had a sustainable approach to production, offering some styles exclusively produced with high quality fabrics made in Italy, selected from dead stock.
Every year, tons of high tech sport fabrics are burned or ending up in landfill because brands have done wrong forecasts and accumulated big stocks of fabrics.
With our training and winter cycling collection, we continue to collaborate with Italian and Portughese textile producers to track those fabrics, choose them carefully, execute quality tests and integrate them in our collection.
SHER Stories
SHER's sustainable journey continues
Starting from the design of its products, for SHER collaborations...